About the PM² Group
The PM² Group is a not-for-profit membership organization that brings together project management consultancies and training organizations, PM² user organizations, and the examination and certification institute responsible for the PM² Group certification program.
The Role of the PM² Group
The primary objective of the PM² Group is to support the adoption of the PM² project management methodology across both public and private sector projects, as advocated by the European Commission’s Centre of Excellence in PM². The PM² Group’s activities centre around:
- Overseeing a public certification and trainer accreditation programme in line with the European Commission’s guidelines.
- Promoting the adoption of the PM² methodology within European public and private organizations.
- Facilitating access to PM² learning materials and certification to enhance individual employability.
The PM² Group’s Vision for Graphic Design and Corporate Identity
In line with the PM² Group’s goals, the desired corporate design needed to project stability, convey trust and equality, and champion a unified project management practice that benefits both organizations and European citizens. At the same time, the PM² Group wished to associate with the European Commission while clearly positioning itself as an independent entity.
About PM² and the CoEPM²
The Centre of Excellence in PM² promotes the PM² methodology, offering comprehensive project management frameworks, support, and consulting services to the European Commission and the EU institutions. The CoEPM² drives PM²’s internal implementation and promotes its use across the Member States.
Bella Design Studio’s Approach to Corporate Design for the PM² Group
Entrusted with this significant project, Bella Design Studio, under the guidance of Isabella De Felip, navigated the complexities of creating a serious, stable, and official corporate identity. The challenge was to design a logo that stays simple despite the use of multiple colours, while meeting the delicate requirement of resembling the European Commission yet remaining clearly distinct from it.
For the graphic design, Bella Design Studio identified the circle of stars as a powerful symbol of unity, collaboration, and equality. Drawing in the diverse colours of the PM² logo also expresses inclusion, a core European value. Choosing a typeface close to the PM² Group’s own further strengthens the association with the PM² methodology.
The supporting colours centre on European blue, symbolizing calmness, control, and governance, complemented by the light blue of the PM² palette to convey harmony and shared values. Grey was selected as a tertiary colour to signal seriousness and control, ensuring compatibility with the other colours while avoiding visual clutter.
A new graphic design icon was developed: a vertical flag carrying the circle motif, reminiscent of yet distinct from the European Commission’s emblem, reinforcing the PM² Group’s official but independent stance.
This strategic approach to graphic design and corporate identity by Bella Design Studio has successfully crafted a cohesive and impactful brand identity for the PM² Group, one that reflects its values while setting it apart from European institutional entities. This PM² Group case study shows how thoughtful corporate design builds a brand that is both recognizable and uniquely its own.
Read more about our Branding Studio services and Corporate Design.
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